Automatically clean your data in minutes.
Save time and improve data quality with RefineMyData. Upload your file, map your fields, and let our software clean and correct your data in minutes. Ensure better communication and engagement with your customers all for just £20 per 1,000 records.
MediaBase Direct products are used everyday by thousands.
What is RefineMyData and how it works?
RefineMyData is a service by MediaBase Direct to ensure that your IT, marketing and data teams have the simple tools to automate their data cleaning processes, whether this will be cleaning CRM datasets or ensuring marketing campaign data is accurate and complete to achieve better results. See below the 4 steps on how RefineMyData works
1) Upload your file.
Using the tools provided, upload your data file to our RefineMyData portal. We accept uploads of several file formats, including CSV, XLS, and XLSX.
2) Map your data fields.
Using our mapping tools, map all eligable fields to our RefineMyData pre-determined fields to ensure the data cleaning process is accurate.
3) View real-time sample.
Once your data is cleaned, you will be able to see a statistics report alongside a real-time sample data table that enables you to see before and after changes to your dataset to showcase the RMD work.
4) Secure data export.
When you’re ready to export your data, you can tailor the export file to include the fields that you require. Export your data as Excel format to easily load back into your CRM or campaign software.
Data security comes first.
At RefineMyData, protecting your automotive data is at the core of our commitment to excellence. Our ISO/IEC 27001 certification, accredited by the globally recognised BSI, reflects our dedication to maintaining the highest standards of data security.
This certification ensures that sensitive customer information, whether for sales, servicing, or prospect outreach, is managed with care, compliance, and precision. With RefineMyData, you can trust that your data is handled securely, allowing you to drive smarter communications and stronger customer relationships.
Our key features.
Live sample view.
View before-and-after comparisons of customer data directly from your RefineMyData dashboard in real-time.
Download sample.
Before purchasing, download a sample file with a random selection of cleaned records.
Duplication flagging.
We use advanced tools to identify and flag duplicates based on details like names, addresses and emails.
Secure data export.
Export your newly cleaned data as an excel file, ready for import into CRM or campaign software.
Contact cleaning.
RefineMyData automates corrections, including proper capitalisation and special character removal from names.
Salutation generation.
We use clever tools to automatically add missing titles and salutations, ensuring each customer is addressed correctly.
Address cleaning.
We automatically clean and standardise address fields within records such as postcode and address fields.
Telephone formatting.
Standardise phone numbers into a consistent, industry-standard format, ensuring accuracy across your dataset.
View data results.
Access a real-time results page showcasing statistics and graphs on your new cleaned data.
Personalised communication starts with the right salutation. RefineMyData ensures your messages feel more tailored and engaging by helping you add the correct salutations to customer records.
With accurate and complete data, you can easily personalise emails, making them more relevant and improving engagement. Ensure every message starts off right, creating a more professional and connected experience for your audience.
Improve your marketing communication with personal salutations.
Save hours of manual work by automating your data cleaning.
Manually cleaning data is time consuming, but RefineMyData saves you hours by doing it in minutes. This essential tool automates the process, correcting capitalisation, removing special characters and ensuring consistency across all records.
Keep your data clean, professional and ready to use without the hassle of manual cleaning.
Ensuring data compliance means keeping your records accurate and up to date. This helps meet GDPR and other regulations, reducing the risk of fines and maintaining customer trust.
Inaccurate data can lead to compliance issues, miscommunication, and reputational damage, making accuracy essential for responsible data management.
Ensure data compliance by keeping your data accurate at all times.
MediaBase Direct has been a leader in data management for over 32 years and is the longest-serving member of the DMA. Since 1991, we've specialised in data capture, management, and cleaning, helping businesses worldwide keep their data accurate and up to date.
Why choose us?
Data cleaning experience.
MediaBase Direct has extensive experience working with businesses to address their data cleaning and related needs. We have a deep understanding of the key challenges faced.
GDPR compliant / ISO certified.
Using a GDPR-compliant and ISO27001-certified solution ensures your business adheres to strict data regulations, giving you confidence that our processes meet the highest standards of security.
No long term contracts.
Our RefineMyData solution operates on a pay-as-you-go model, giving you complete flexibility. You can use the solution whenever you need it, without being tied down to any contracts or long-term commitments.
Account manager provided.
After your first paid use of the RefineMyData solution, you will be assigned a dedicated account manager. They will support you by answering any questions and providing guidance.
Pay as you use.
At MediaBase Direct, we believe data cleaning should be simple, accessible and affordable for businesses of all sizes. That’s why our RefineMyData service offers a flexible pay as you use model.
With RefineMyData, you only pay for the data cleaning you need, with no monthly subscriptions or long term commitments. Use it as often or as little as you like with complete control over your costs.
Bespoke data cleaning.
If RefineMyData doesn’t cover all your data cleaning needs, we also offer a bespoke data cleaning service tailored to your specific requirements. Our experienced team can handle more complex data tasks beyond the RefineMyData portal.
Get in touch with your requirements, and we’ll assess your needs and provide a customised quote.
Frequently asked questions.
-
We retain uploaded data for up to 7 days if no action is taken to process it. Once a file is processed, it will be automatically deleted after 7 days if no payment is made.
If payment is completed, you’ll have 28 days to download the cleaned file, during which you can select fields to export and download unlimited copies. After the 28-day period, all data will be permanently deleted. -
GDPR article 5.1D requires regular data accuracy. While there's no set timeframe, we recommend cleaning your data based on how often new or incorrect data is added.
-
RefineMyData operates under MediaBase Direct and is fully GDPR compliant. We hold ISO27001 and Cyber Essentials Plus certifications, ensuring the highest standards in data protection and cybersecurity.
-
When uploading your file, we accept both .CSV and .XLSX Excel formats. Any other file type will be automatically archived, and an error message will be provided.
-
To ensure quick and efficient processing, we recommend uploading a maximum of 50,000 records per file into RefineMyData. If your file contains more records, we suggest splitting it into two batches for the best results.
-
We offer a personalised online demonstration of the system with our expert data analyst, who can answer any questions you may have. Click the white button at the top of this page to book a slot with Adrian.
-
RefineMyData is designed to be a cost-effective solution compared to other automated data cleaning software. You only pay when you download your data, giving you access to your file results, a live data sample, and the option to download a cut sample before purchasing the full dataset.
-
We understand that some users prefer unlimited access over an annual period. Please contact us to discuss your requirements, as pricing is based on record volumes and the number of records cleaned each year.